The Hebridean island of Islay in Scotland is known for its single malt scotch production, and as of a few years ago, it’s also known for its super premium gin, The Botanist.

Serious Business handled PR and media relations for The Botanist in 2016, 2017, 2022 and 2023, securing coverage in WSJ Off Duty, Travel & Leisure and other top tier lifestyle publications. The Botanist is currently the fastest growing premium gin in the US market.