We believe that media is Serious Business.

Navigating the ever-changing media landscape requires a special sensibility (and tens of thousands of hours of practical experience).  At the end of the day we are media-snobs who love nerds. We are communications specialists and creative / social liaisons, with a focus in art, culture, food, drink, emerging tech, fashion and design.

What makes us different?
 ︎ Client Roster: diverse expertise and multiple specialities

 ︎ Strategy + Navigation: media veterans, adept at strategic communications planning as well as in-depth feature coverage. 

 ︎ Sensibility: allergic to BS; pitch perfect voice; strong relationships with a broad spectrum of media and creative talent.

 ︎ Saying No: it’s just as much about what you don’t do.

︎ Social Capital: our founders touch all the work we do and have worked as a team for nearly 20 years. Together we continue to develop a vast network of media, VIP and creative relationships  and have worked on over 200 projects since starting Serious Business in 2009.



  • ︎Comms Planning + Strategy
  • ︎Media Outreach
  • ︎Communications Auditing
  • ︎Media Training + Damage Control
  • ︎Talent Relations + VIP
  • ︎Event Activations + Production
  • ︎Press Material Development
  • ︎Copy Writing
  • ︎Editorial + Creative Services
What started as a chance friendship between two passionate bon vivants led to Las Jaras’ first release in 2017 from grapes picked in 2015 and 2


Having worked together since 2005, Krista and Zoe founded Serious Business in New York City in 2009.

Zoe spent several years in the early 00s heading up the media outreach division at a luxury and lifestyle-focused boutique PR agency, with clients including Gagosian Galleries, Andre Balazs Hotels and Chanel. 

Krista cut her teeth in journalism, music and broadcasting before discovering her passion for all things PR-related in 2004. She PA’d for Howard Stern, worked as assistant editor at Flavorpill and in the promotions department at Warp Records.

Since working as a duo, Zoe and Krista have performed their unique blend of PR services for clients like IKEA, Al Gore, Dior, Stella McCartney, The New Museum, A24, Air France and more.

Please click the letter icon (bottom right corner) to reach out!