Sir Kensington’s, the condiments with character company, organized a pop-up exhibition in New York City, in honor of the humble french fry, including 100 hand-picked specimens from New York City restaurants and a vast historical overview of the origin and evolution of the fried spud.

Serious Business handled the PR
strategy and media outreach for the exhibition, securing placements with The New YorkTimes, The New Yorker, Mashable, CBS News, Bloomberg, Cool Hunting, Eater, Bon Appetit & more.

Imagof A24