https://seriousbusinesspr.com Serious Business Thu, 30 Apr 2026 20:42:24 +0000 https://seriousbusinesspr.com en https://seriousbusinesspr.com/Home Wed, 30 Jan 2019 13:43:06 +0000 Serious Business https://seriousbusinesspr.com/Home SERIOUS BUSINESS https://seriousbusinesspr.com/Page-Nav Wed, 30 Jan 2019 13:43:09 +0000 Serious Business https://seriousbusinesspr.com/Page-Nav ︎ IndexNext&nbsp;︎ https://seriousbusinesspr.com/Studio Thu, 31 Jan 2019 22:04:16 +0000 Serious Business https://seriousbusinesspr.com/Studio SB STUDIO <img width="1000" height="736" width_o="1000" height_o="736" data-src="https://freight.cargo.site/t/original/i/acf26b245debf6e0a04c4ea944cdc9b93a483f1573ca2e51d7395d68c543ee3f/Terence-Conrans-Decorating-with-Plants-_-Susan-Conder-1986.jpg" data-mid="34286766" border="0" src="https://freight.cargo.site/w/1000/i/acf26b245debf6e0a04c4ea944cdc9b93a483f1573ca2e51d7395d68c543ee3f/Terence-Conrans-Decorating-with-Plants-_-Susan-Conder-1986.jpg" /> After years of working with inspiring creative talent, we have expanded our service offering to working with our favorite wordsmiths, designers, illustrators, printers and visual artists&nbsp; to take on a select number of editorial, creative and art direction projects. If you: want to design and produce your own book or magazine;need help with your brand creative or ad campaign;are looking to make an original object or need inspiration for a fun collaboration;have an activation or event concept and are looking for a team to produce it;need a fabulous copy writer, designer, illustrator, prop stylist, art director, photographer, editor, director or creative director... we’ve got you covered. ︎ studio@seriousbusinesspr.com&nbsp; https://seriousbusinesspr.com/Info Wed, 30 Jan 2019 21:23:10 +0000 Serious Business https://seriousbusinesspr.com/Info ABOUT SERIOUS BUSINESS We believe that media is Serious Business. Navigating the ever-changing media landscape requires a special sensibility (and tens of thousands of hours of practical experience).&nbsp; At the end of the day we are media-snobs who love nerds. We are communications specialists and creative / social liaisons, with a focus in art, culture, food, drink, fashion and design. What makes us different?&nbsp;︎ Client Roster:&nbsp;diverse expertise and multiple specialities &nbsp;︎ Strategy + Navigation:&nbsp;media veterans, adept at strategic communications planning as well as in-depth feature coverage.&nbsp; &nbsp;︎ Sensibility: allergic to BS; pitch perfect voice; strong relationships with a broad spectrum of media and creative talent. &nbsp;︎ Saying No:&nbsp;it’s just as much about what you don’t do. ︎ Social Capital: our founders touch all the work we do and have worked as a team for nearly 20 years. Together we continue to develop a vast network of media, VIP and creative relationships&nbsp; and have worked on over 200 projects since starting Serious Business in 2009. SERVICE OFFERING ︎ ︎Brand &amp; PR Strategy︎Media Outreach ︎Event Activations + Experiential︎Talent Relations + VIP Wrangling︎Creative / Brand Partnerships&nbsp; &nbsp; &nbsp;︎Media Training︎Crisis Management︎Copy Writing + Editorial&nbsp;︎Creative Directiontorial + Creative Services What started as a chance friendship between two passionate bon vivants led to Las Jaras’ first release in 2017 from grapes picked in 2015 and 2 ABOUT USHaving worked together since 2005, Krista and Zoe founded Serious Business in New York City in 2009. Zoe spent several years in the early 00s heading up the media outreach division at a luxury and lifestyle-focused boutique PR agency, with clients including Gagosian Galleries, Andre Balazs Hotels and Chanel.&nbsp;Krista cut her teeth in journalism, music and broadcasting before discovering her passion for all things PR-related in 2004. She PA’d for Howard Stern, worked as assistant editor at Flavorpill and in the promotions department at Warp Records. Since working as a duo, Zoe and Krista have performed their unique blend of PR services for clients like IKEA, Al Gore, Dior, Stella McCartney, The New Museum, A24, Air France and more. Please click the letter icon (bottom right corner) to reach out! https://seriousbusinesspr.com/Work-Overview Wed, 12 Aug 2020 18:30:14 +0000 Serious Business https://seriousbusinesspr.com/Work-Overview OUR WORKSerious Business has worked on over 200 projects since its founding in 2009. &nbsp; Our clients have been featured in: The New York Times, The Wall Street Journal, 60 Minutes, The Tonight Show, GQ, Vogue, Bon Appetit, Esquire, CNN, The New Yorker, Conde Nast Traveller, Fast Company, Forbes, New York Magazine, and T Magazine, among many others. We have produced large-scale creative and editorial projects with artists including Cindy Sherman, Tracey Emin, Carsten Höller and Helmut Lang.We have collaborated with directors and talent including Greta Gerwig, Janicza Bravo, Lulu Wang, Jonah Hill, Ramy Youssef, Fred Armisen, Tim Heidecker, Eric Wareheim, John C. Reilly, Claire Denis, The Safdie Brothers and Bo Burnham.&nbsp;Please enjoy a selection of our work below. Interested in working with Serious Business? Please click the letter icon (bottom right corner) to reach out.&nbsp; https://seriousbusinesspr.com/A24-zines Wed, 30 Jan 2019 14:43:46 +0000 Serious Business https://seriousbusinesspr.com/A24-zines A24 ZINES <img width="870" height="1078" width_o="870" height_o="1078" data-src="https://freight.cargo.site/t/original/i/bcb83bf8e3697065c7738ede87329ae1a4922a680da1225e40085029f4231f36/Screen-Shot-2019-01-30-at-4.20.57-PM.png" data-mid="34265028" border="0" data-scale="100" src="https://freight.cargo.site/w/870/i/bcb83bf8e3697065c7738ede87329ae1a4922a680da1225e40085029f4231f36/Screen-Shot-2019-01-30-at-4.20.57-PM.png" /> At the end of 2016 we helped A24 concept and launch their quarterly zine into the world.&nbsp; With our help, A24 has published over 20 issues with more to come in 2024 and beyond. Zines are guest edited by A24 talent and directors; past guest editors include: Greta Gerwig, Janicza Bravo and Jonah Hill. The A24 zines are the lodestar of the A24 publishing imprint and the&nbsp; lynchpin of their all-access membership program. <img width="792" height="974" width_o="792" height_o="974" data-src="https://freight.cargo.site/t/original/i/4f33af9f21576bcce98a04e3999ff3140876dc2881c6cb404fbdfcf4451e9abb/Screen-Shot-2019-01-31-at-2.17.04-PM.png" data-mid="34270271" border="0" src="https://freight.cargo.site/w/792/i/4f33af9f21576bcce98a04e3999ff3140876dc2881c6cb404fbdfcf4451e9abb/Screen-Shot-2019-01-31-at-2.17.04-PM.png" /> <img width="533" height="676" width_o="533" height_o="676" data-src="https://freight.cargo.site/t/original/i/6775faf3d871ae24951120429456cf4732f5dd9c30b216e82db72499082ada49/Screen-Shot-2022-01-13-at-2.24.13-PM.jpg" data-mid="132263759" border="0" src="https://freight.cargo.site/w/533/i/6775faf3d871ae24951120429456cf4732f5dd9c30b216e82db72499082ada49/Screen-Shot-2022-01-13-at-2.24.13-PM.jpg" /> <img width="600" height="811" width_o="600" height_o="811" data-src="https://freight.cargo.site/t/original/i/d92e7edad267fc4727ab5591ae3774ed6d3a1a3c82737d6e2e10907d29673c9f/Screen-Shot-2022-01-13-at-3.01.48-PM.jpg" data-mid="132263761" border="0" src="https://freight.cargo.site/w/600/i/d92e7edad267fc4727ab5591ae3774ed6d3a1a3c82737d6e2e10907d29673c9f/Screen-Shot-2022-01-13-at-3.01.48-PM.jpg" /> <img width="774" height="1004" width_o="774" height_o="1004" data-src="https://freight.cargo.site/t/original/i/414433fd7c17462818727da4b878fcfa8034bc88f956b12381a69b7807458be7/Screen-Shot-2019-01-31-at-2.16.47-PM.png" data-mid="34270274" border="0" src="https://freight.cargo.site/w/774/i/414433fd7c17462818727da4b878fcfa8034bc88f956b12381a69b7807458be7/Screen-Shot-2019-01-31-at-2.16.47-PM.png" /> <img width="800" height="1024" width_o="800" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a74016240c5708c27d021e8535e38bbd411a8de67b912e2bf9aa0b8aa29aa702/Screen-Shot-2019-01-31-at-2.17.30-PM.png" data-mid="34270270" border="0" src="https://freight.cargo.site/w/800/i/a74016240c5708c27d021e8535e38bbd411a8de67b912e2bf9aa0b8aa29aa702/Screen-Shot-2019-01-31-at-2.17.30-PM.png" /> <img width="1550" height="1034" width_o="1550" height_o="1034" data-src="https://freight.cargo.site/t/original/i/3a3e3c5b54de7b6b6f837d96ac39ded6ad7c5c9bf4fc8270246ec23f7c190cff/02DetailShot02_c60bbbe7-c5db-420c-9bf9-2da200d5ccb3_1550x.jpg" data-mid="132263413" border="0" src="https://freight.cargo.site/w/1000/i/3a3e3c5b54de7b6b6f837d96ac39ded6ad7c5c9bf4fc8270246ec23f7c190cff/02DetailShot02_c60bbbe7-c5db-420c-9bf9-2da200d5ccb3_1550x.jpg" /> <img width="545" height="779" width_o="545" height_o="779" data-src="https://freight.cargo.site/t/original/i/fb5cd0f8d6b7533f2273d5c5a8f9b44bdbf461a0a2bb5f911b0faf12084f527f/Screen-Shot-2022-01-13-at-3.03.19-PM.jpg" data-mid="132263764" border="0" src="https://freight.cargo.site/w/545/i/fb5cd0f8d6b7533f2273d5c5a8f9b44bdbf461a0a2bb5f911b0faf12084f527f/Screen-Shot-2022-01-13-at-3.03.19-PM.jpg" /> <img width="1550" height="1190" width_o="1550" height_o="1190" data-src="https://freight.cargo.site/t/original/i/2b193dcdb5d312f5b6577e65a929faec1e82f7b04f8186d7e195cb8a32003b02/02Detail_Shot_03_baf314f4-d74e-482b-bb74-cee33092e880_1550x.jpg" data-mid="132263407" border="0" src="https://freight.cargo.site/w/1000/i/2b193dcdb5d312f5b6577e65a929faec1e82f7b04f8186d7e195cb8a32003b02/02Detail_Shot_03_baf314f4-d74e-482b-bb74-cee33092e880_1550x.jpg" /> <img width="789" height="1141" width_o="789" height_o="1141" data-src="https://freight.cargo.site/t/original/i/8148f883435991a83878df78906d26f6459c9751a1d383891c61818fdee6a968/Screen-Shot-2022-01-13-at-3.02.12-PM.jpg" data-mid="132263762" border="0" src="https://freight.cargo.site/w/789/i/8148f883435991a83878df78906d26f6459c9751a1d383891c61818fdee6a968/Screen-Shot-2022-01-13-at-3.02.12-PM.jpg" /> <img width="1550" height="1185" width_o="1550" height_o="1185" data-src="https://freight.cargo.site/t/original/i/365e64b71759e4e302dd84ac6c230f3f1477db3062296f7b41e55edd36354c21/02Detail_Shot_04_1550x.jpg" data-mid="132263408" border="0" src="https://freight.cargo.site/w/1000/i/365e64b71759e4e302dd84ac6c230f3f1477db3062296f7b41e55edd36354c21/02Detail_Shot_04_1550x.jpg" /> <img width="1550" height="1180" width_o="1550" height_o="1180" data-src="https://freight.cargo.site/t/original/i/0d3bbe65c54eded1ed7d6319ca9a9bb0bd01125418443db8522667ee25467a37/20201215_A24_Moonbase8Zine_5075squaregray_2_1550x.jpg" data-mid="132263418" border="0" src="https://freight.cargo.site/w/1000/i/0d3bbe65c54eded1ed7d6319ca9a9bb0bd01125418443db8522667ee25467a37/20201215_A24_Moonbase8Zine_5075squaregray_2_1550x.jpg" /> Karl Blossfeldt — Urformen Der Kunst https://seriousbusinesspr.com/Clare-V Thu, 30 Apr 2026 20:13:59 +0000 Serious Business https://seriousbusinesspr.com/Clare-V CLARE V. Founded by Clare Vivier in her Silverlake living room in 2008, Clare V. is a Los Angeles-based fashion brand known for its handbags, accessories, and apparel. The line threads the needle between French polish and California ease, with a devotion to clean silhouettes, unexpected color, and lasting quality that has earned it a devoted following and a CFDA membership for its founder. Since 2024 Serious Business is Clare V.'s agency of record, handling all press and communications including collection launches and events. Brand placement highlights include New York Times, PUCK’s Line Sheet, Business of Fashion, and Vogue, among others. <img width="1708" height="1430" width_o="1708" height_o="1430" data-src="https://freight.cargo.site/t/original/i/761526857b5829ad6fa6c82462155f4e463656aae3f2934514cae5195a43adaa/Screen-Shot-2026-04-30-at-3.15.35-PM.png" data-mid="247745575" border="0" src="https://freight.cargo.site/w/1000/i/761526857b5829ad6fa6c82462155f4e463656aae3f2934514cae5195a43adaa/Screen-Shot-2026-04-30-at-3.15.35-PM.png" /> <img width="1240" height="1402" width_o="1240" height_o="1402" data-src="https://freight.cargo.site/t/original/i/ad05e5e9ccffae1168a2d3b91e8ed87a671b8e82d625d8467b94a3bdab84f2d2/Screen-Shot-2026-04-30-at-2.55.35-PM.png" data-mid="247745629" border="0" src="https://freight.cargo.site/w/1000/i/ad05e5e9ccffae1168a2d3b91e8ed87a671b8e82d625d8467b94a3bdab84f2d2/Screen-Shot-2026-04-30-at-2.55.35-PM.png" /> <img width="1080" height="1402" width_o="1080" height_o="1402" data-src="https://freight.cargo.site/t/original/i/420a1fdec984a9df11adeaa9d16e5fbc1d266fe0bd91233bf621986deaedd1a0/Screen-Shot-2026-04-30-at-2.55.52-PM.png" data-mid="247745631" border="0" src="https://freight.cargo.site/w/1000/i/420a1fdec984a9df11adeaa9d16e5fbc1d266fe0bd91233bf621986deaedd1a0/Screen-Shot-2026-04-30-at-2.55.52-PM.png" /> <img width="650" height="328" width_o="650" height_o="328" data-src="https://freight.cargo.site/t/original/i/b6a45a7fa9ad18275da00349bc3fb06ef87129ad04bfadbd9eaa543410de2810/Screen-Shot-2026-04-30-at-4.24.57-PM.png" data-mid="247745671" border="0" src="https://freight.cargo.site/w/650/i/b6a45a7fa9ad18275da00349bc3fb06ef87129ad04bfadbd9eaa543410de2810/Screen-Shot-2026-04-30-at-4.24.57-PM.png" /> <img width="956" height="92" width_o="956" height_o="92" data-src="https://freight.cargo.site/t/original/i/3eba0b6a199291fd5224b4df49d750e777844e25f71c75188aad68f767711eb7/Screen-Shot-2026-04-30-at-4.24.53-PM.png" data-mid="247745670" border="0" src="https://freight.cargo.site/w/956/i/3eba0b6a199291fd5224b4df49d750e777844e25f71c75188aad68f767711eb7/Screen-Shot-2026-04-30-at-4.24.53-PM.png" /> <img width="696" height="806" width_o="696" height_o="806" data-src="https://freight.cargo.site/t/original/i/e5b0eb240dc1bdb39de802940e88e324cee6961911651ea1a71b8772f4508861/Screen-Shot-2026-04-30-at-4.28.18-PM.png" data-mid="247745691" border="0" src="https://freight.cargo.site/w/696/i/e5b0eb240dc1bdb39de802940e88e324cee6961911651ea1a71b8772f4508861/Screen-Shot-2026-04-30-at-4.28.18-PM.png" /> Karl Blossfeldt — Urformen Der Kunst https://seriousbusinesspr.com/Las-Jaras-Wines Mon, 16 Oct 2023 23:55:27 +0000 Serious Business https://seriousbusinesspr.com/Las-Jaras-Wines LAS JARAS WINES <img width="2048" height="1425" width_o="2048" height_o="1425" data-src="https://freight.cargo.site/t/original/i/c40a7574faf164ff40bc6f038f95c4dd93e67eeb4b56c3758af21a7d0babf40f/256194411_1322067544878286_6560423656071444050_n.jpg" data-mid="193909721" border="0" src="https://freight.cargo.site/w/1000/i/c40a7574faf164ff40bc6f038f95c4dd93e67eeb4b56c3758af21a7d0babf40f/256194411_1322067544878286_6560423656071444050_n.jpg" /> 1What started as a chance friendship between two passionate bon vivants led to Las Jaras’ first release (Dr. Brule’s iconic Sweet Berry Wine) in 2017 from grapes picked in 2015 and 2016. Joel Burt and Eric Wareheim operate Las Jaras independently and collaborate with their friends and contemporaries - from fine artists to chefs - to bring the brand to life.&nbsp; Las Jaras wines are full of life and energy and are produced with a commitment to low-intervention winemaking and spontaneous fermentation using high-quality organic grapes from California and Oregon vineyards. &nbsp;Serious Business handles PR for Las Jaras as well as their natural, canned wine brand WAVES - made in collaboration with long-time friend, artist Jen Stark. Las Jaras and WAVES have been featured in The New York Times, The Today Show, GQ, Esquire, Maxim, Wine Enthusiast, VinePair and more. <img width="616" height="594" width_o="616" height_o="594" data-src="https://freight.cargo.site/t/original/i/2d415633ebab4910ab09344d9e790da59e0fbd8e747742ac62d3ec543691431b/Screen-Shot-2023-10-16-at-5.04.42-PM.png" data-mid="193910051" border="0" src="https://freight.cargo.site/w/616/i/2d415633ebab4910ab09344d9e790da59e0fbd8e747742ac62d3ec543691431b/Screen-Shot-2023-10-16-at-5.04.42-PM.png" /> <img width="596" height="490" width_o="596" height_o="490" data-src="https://freight.cargo.site/t/original/i/e7ab2936097bc3de2f0c91b0cc387c760f71796a28cd1ecc425705a27391b393/Screen-Shot-2023-10-16-at-5.04.32-PM.png" data-mid="193910052" border="0" src="https://freight.cargo.site/w/596/i/e7ab2936097bc3de2f0c91b0cc387c760f71796a28cd1ecc425705a27391b393/Screen-Shot-2023-10-16-at-5.04.32-PM.png" />&nbsp;x Laconic,&nbsp;1987<img width="428" height="606" width_o="428" height_o="606" data-src="https://freight.cargo.site/t/original/i/27b09722c7d7bddbb3615618f88498f5e78815d2dc4f2d9a504981f983017f39/Screen-Shot-2023-10-16-at-5.04.53-PM.png" data-mid="193910053" border="0" src="https://freight.cargo.site/w/428/i/27b09722c7d7bddbb3615618f88498f5e78815d2dc4f2d9a504981f983017f39/Screen-Shot-2023-10-16-at-5.04.53-PM.png" /> Sail/Waves 1 — postcard design https://seriousbusinesspr.com/Eric-Wareheim Thu, 30 Apr 2026 19:49:40 +0000 Serious Business https://seriousbusinesspr.com/Eric-Wareheim ERIC WAREHEIM <img width="2713" height="1376" width_o="2713" height_o="1376" data-src="https://freight.cargo.site/t/original/i/f7996746cea7d7010049df1048f65083941305933311d8c5bd4953fb559f246b/Screen-Shot-2026-04-30-at-2.53.39-PM.png" data-mid="247744923" border="0" src="https://freight.cargo.site/w/1000/i/f7996746cea7d7010049df1048f65083941305933311d8c5bd4953fb559f246b/Screen-Shot-2026-04-30-at-2.53.39-PM.png" /> Eric Wareheim is a comedian, director, and actor best known as one half of the surrealist duo Tim &amp; Eric, and as the co-founder of Las Jaras Wines, the California natural wine label that has become a genuine cult favorite. Serious Business has worked with Eric on personal press, key events, and the launch of his book Steak House (Ten Speed Press, 2025), a state-by-state tour of America's great steakhouses. Top placements include the Financial Times, GQ the Los Angeles Times, Eater,&nbsp;Hot Ones, Domino and The Dave Chang Show. <img width="1834" height="1320" width_o="1834" height_o="1320" data-src="https://freight.cargo.site/t/original/i/e314d2e03763f3d540c71566958241760d137e4337ef2dd1b7dc4e3ea046242b/Screen-Shot-2026-04-28-at-11.19.55-PM.png" data-mid="247744938" border="0" src="https://freight.cargo.site/w/1000/i/e314d2e03763f3d540c71566958241760d137e4337ef2dd1b7dc4e3ea046242b/Screen-Shot-2026-04-28-at-11.19.55-PM.png" /> Laconic,&nbsp;1987<img width="2384" height="1248" width_o="2384" height_o="1248" data-src="https://freight.cargo.site/t/original/i/5f150e545fabdc9852cfc6632f5423357e0f8b7060800c8136857d6fc52c857c/Screen-Shot-2026-04-30-at-3.18.51-PM.png" data-mid="247745119" border="0" src="https://freight.cargo.site/w/1000/i/5f150e545fabdc9852cfc6632f5423357e0f8b7060800c8136857d6fc52c857c/Screen-Shot-2026-04-30-at-3.18.51-PM.png" /> Sail/Waves 1 — postcard design https://seriousbusinesspr.com/The-Lost-Explorer Thu, 30 Apr 2026 20:42:24 +0000 Serious Business https://seriousbusinesspr.com/The-Lost-Explorer THE LOST EXPLORER The Lost Explorer is a small-batch agave spirits brand founded in 2020 by environmentalist David Mayer de Rothschild, producing artisanal mezcal in Oaxaca under the hand of maestro mezcalero Fortino Ramos, alongside a recently launched additive-free tequila. The brand is as serious about sustainability as it is about the liquid — bottles are made from over 55% recycled crystal and sealed with biodegradable beeswax, and every agave used is offset by three replanted. Serious Business worked with The Lost Explorer over two years on communications strategy, press outreach and events in in the US market.<img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a421a7468ed6504e7537de74e77e14ba623ffc076b8ee1c07e522740bff2801e/TLE-HERO-BLANCO-GROUP-scaled.jpg" data-mid="247746038" border="0" src="https://freight.cargo.site/w/1000/i/a421a7468ed6504e7537de74e77e14ba623ffc076b8ee1c07e522740bff2801e/TLE-HERO-BLANCO-GROUP-scaled.jpg" /> Laconic,&nbsp;1987 Sail/Waves 1 — postcard design